I know there is a lot of controversy out there regarding Wet n Wild…is it, or isn’t it, cruelty-free. Well, I bought this foundation to test out prior to all of the hoopla and I couldn’t just through it away. You know the old adage: waste not, want not.
I have been using the Photofocus foundation for over a month now. I can honestly say that it is not my favorite. I have tried it with and without a primer, with a makeup sponge, and with a brush. It is a very watery formula, which I am not super crazy about. It has light coverage, but is build-able to about a medium coverage without looking cakey. This would be a great foundation for beginners or someone with flawless skin.
For me, this just doesn’t work for a whole slew of reasons. One: the applicator. It comes with a plastic spatula to dispense the product. I find this to be messy, unhygienic, and all around ineffective. I would have much rather had a pump dispenser…especially since the formulation is so running. Which leads me to two: the running formulation. It felt like putting tinted water on my face. I like something with a more cream texture. Lastly: the longevity. I personally didn’t feel like this lasted on my face for the entire day. It would separate on my nose and leave it looking patchy. To be fair, I have the habit of touching my face…leaning my chin in my hand…so the foundation didn’t stay on my face. I even tried using a setting powder to see if this would help the separating, but it didn’t.
All-in-all, it isn’t a terrible foundation especially for the price (around $7). It comes in 20 shades, but leans heavily to the fair to medium skin tones. Like I said above, it would be great for beginners, people with flawless skin, or people who don’t want to spend a fortune on foundation. For me, it just didn’t give me the look and feel that I want.